Brand Strategist · Creative Director · Toronto
Brand strategy, positioning, and creative direction for companies with complex stories. 12 years across health-tech, luxury, pharma, and enterprise software.
Selected work
All projects
Brand strategy · Product
Unframed
A method, identity, and working product built from the first idea to launch.
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Luxury · Brand leadership
Patrick Assaraf
Digital storytelling and marketing shaped around a restrained luxury identity.
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Health · Brand systems
Metabotype Analytics
A unified brand, voice, and interface for complex biomarker science.
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SaaS · Brand direction
Lambda Solutions
One brand system connecting product, marketing, and sales.
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Pharma · Art direction
Tamooz / Bracco / Ferring
Brand and communication systems balancing medical precision and human clarity.
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Enterprise · UX
NICE Systems
Clearer scheduling workflows for agents and administrators.
View case studyStrategy you can see.
Systems you can use.
12 years building brands at the intersection of creativity, strategy, and technology — from early-stage health-tech to enterprise SaaS to luxury fashion. I don't just direct creative. I architect the systems that make brands impossible to ignore.
Available for senior creative and brand leadership roles, and selective consulting engagements.
LinkedInA method I developed for reading how language is engineered to persuade.
Working with Oded was a turning point. He thinks like a strategist and delivers like a creative. Rare.
Oded didn't just give us a new look — he gave us language. He transformed how we present ourselves. Strategic and deeply intuitive.
Oded has a rare gift: translating dense science into clear, engaging narratives without dumbing it down — a true creative partner.
Oded always has a goal in front of him — a great product. More than open for suggestions and new approaches.
Oded brings clarity to complexity. His creative direction transformed dense medical content into elegant, effective brand systems that actually connect.
Oded is a leader who guides and directs a team in developing creative tools for communication. He was a gem to work with.