Case Study
Tamooz Marketing
Pharma
Communications
Global pharma visuals with regulatory precision.
The project at a glance
Challenge
Communicate across global pharma accounts without losing medical precision or brand coherence.
My contribution
Led creative execution at Tamooz, including Bracco packaging and Ferring fertility brand work.
Output
Packaging and identity systems designed for regulated, international communications.
Project Overview
As Senior Art Director at Tamooz, I led creative execution across multiple global pharma accounts in some of the most regulated marketing environments on earth.
From sustainability packaging for Bracco to a full identity rebrand for Ferring's fertility portfolio, my focus was clarity, trust, and cohesion.
I unified creative direction for two major pharmaceutical clients — developing brand systems that balanced medical accuracy, regulatory precision, and human-centered design.
Objectives
The Brief
Approach
Precision Meets Empathy
For Bracco, I developed sustainability-forward visual assets that remained logistics-friendly and globally recognizable. For Ferring, I led a full rebrand focused on warmth and clarity — crafting a unified visual identity for a suite of fertility products.
In both, every design decision balanced medical accuracy with emotional relevance.
Collaborating on brand systems across regulated pharma assets
Good healthcare branding should feel like a hand on your shoulder. I wasn't just designing for the eye — I was designing for the moment someone says, "Okay, I'll try this."
Outcomes
What Was Delivered
Ferring's rebrand adopted and deployed across 18+ global markets.
Re.Viva label for Bracco improved program recognition.
Assets deployed across digital, packaging, and trade globally.
Even within the strictest boundaries — legal, medical, procedural — there's still room to move people. What emerged wasn't flashy, but it was honest: design that could hold both the science and the soul.