Tamooz Marketing
Pharma Communications
Global pharma visuals with regulatory precision.
2021-2022
As Senior Art Director at Tamooz, I led creative execution across multiple global pharma accounts. From sustainability packaging for Bracco to a full identity rebrand for Ferring’s fertility portfolio, my focus was clarity, trust, and cohesion in some of the most regulated marketing environments on earth.
SERVICES
Senior Art Director
Project Overview
To deliver high-clarity, regulation-compliant creative for global pharma brands, bringing emotional resonance and brand cohesion to Bracco’s sustainability messaging and Ferring’s fertility portfolio.
Unified the creative direction for two major pharmaceutical clients-Bracco and Ferring-developing brand systems that balanced medical accuracy, regulatory precision, and human-centered design.
While at Tamooz, I led creative for multiple pharmaceutical brands navigating complex marketing challenges. Bracco needed a sustainability-forward packaging system for global distribution. Ferring required a full identity redesign for its fertility treatment line. Both demanded brand consistency, regulatory compliance, and emotional clarity across international markets.
Approach
Collaborating on brand systems across regulated pharma assets
My approach combined precision, empathy, and brand cohesion. For Bracco, I developed sustainability-forward visual assets that remained logistics-friendly and globally recognizable. For Ferring, I led a full rebrand focused on warmth and clarity, crafting a unified visual identity for a suite of fertility products across 18+ global markets. In both, every design decision balanced medical accuracy with emotional relevance.
Led multidisciplinary teams to deliver scalable, compliance-ready assets with a consistent brand voice and visual tone, across packaging, digital, and congress environments.
Process
My process combined brand strategy, regulatory alignment, and rapid creative iteration- ensuring every asset delivered both impact and compliance.
I began by aligning with internal stakeholders and external medical/legal teams to define guardrails for both Bracco and Ferring. For Bracco, I created sustainability-focused design systems that translated cleanly across packaging, shipping, and labeling environments. For Ferring, I led the creation of a unifying brand identity, including a scalable logo system, a warm but clinical palette, and a full set of rollout assets for global marketing teams. Each phase involved close collaboration with copywriters, project managers, and client-side regulators to ensure every asset met strict pharma standards- while still feeling clear, human, and purposeful.
Good healthcare branding should feel like a hand on your shoulder, not a brochure in your face. My philosophy was to strip away anything unnecessary, until only clarity and quiet confidence remained. Every choice- color, shape, silence, was there to earn trust, not just attention. I wasn’t just designing for the eye. I was designing for the moment someone says, “Okay, I’ll try this.”
Final Design
The final designs speak softly but carry weight: a fertility symbol that feels like reassurance, a shipping label that whispers sustainability. Nothing flashy. Just the right design, doing its job with quiet certainty.
Working across Bracco and Ferring taught me that even the most regulated environments still carry human weight. These weren’t just brand assets- they were the last thing someone sees before taking a new medication, or the first sign that their treatment is part of something bigger. At Tamooz, my job was to make that moment feel clear, considered, and quietly powerful. To design for trust- not clicks. And to leave just enough space in the layout for someone to exhale.
Product Images
This project reminded me that even within the strictest boundaries: legal, medical, procedural- there’s still room to move people. My work at Tamooz was about finding that space, and shaping it with care. What emerged wasn’t flashy, but it was honest: design that could hold both the science and the soul.
Achievements
Internal team praised the work for “finally making everything feel like one story.”
• Ferring’s rebrand adopted in 18+ global markets • Re.Viva label improved program recognition (internal reporting: +28%) • Assets deployed across digital, packaging, and trade environments • Received internal praise for unifying fragmented product lines
The fertility identity system I created for Ferring was adopted in over 18 markets and praised internally for finally unifying the brand. The Re.Viva label for Bracco helped boost program recall and gave the sustainability effort a tangible, recognizable presence. Both projects were considered internally successful and widely implemented across packaging, digital, and event formats.
Program Recall Increase
Global Rollout Achieved
