Metabotype Analytics
Health Startup Branding
Breathing Life into a BioMedical Brand
2025
Metabotype was born from a simple frustration: people were overwhelmed with generic health advice that didn’t work. We wanted to offer a science-based, individualized solution - something more actionable than wearables, and more precise than questionnaires.
SERVICES
Creative, Branding, Design, Content, UX, Ideation, Design Strategy
Project Overview
• Establish Metabotype as a precision wellness authority without falling into clinical coldness • Build a cohesive brand system: name, voice, UI, tone, and product design • Direct the creative execution from early brand identity to final UX/UI across all digital surfaces • Design trust into every interaction-without dumbing anything down
Brand, voice, product, and interface-every layer of the Metabotype ecosystem was shaped under one unified creative strategy to turn a metabolic testing system into a lifestyle protocol people actually want to engage with.
I led the creative and brand vision for a new category-defining wellness company. Metabotype turns complex biomarker data into a premium digital experience, bridging the gap between scientific integrity and intuitive, emotionally resonant design.
Approach
Mixing brand and wellness packaging trends
My approach blended brand building with product thinking. I treated every screen, report, and word as a moment to build trust. The brand voice was developed to be warm but factual; the interface, data-rich yet calming. Nothing ornamental- everything intentional.
I created detailed concept models for unique business verticals, renaming business verticals through iterative feedback with the founders team. Then, I integrated these models into dynamic brand building using advanced content creation models and innovative AI techniques to produce polished and compelling visuals.
Process
A fast-moving creative process where brand strategy, design language, and product interface evolved in tandem- driven by constant validation from medical advisors and early adopters.
From defining the brand DNA to overseeing every visual and tonal touchpoint, I led a multidisciplinary creative process: naming, visual identity, interface prototyping, and storytelling. I worked iteratively, translating medical data into clear user flows and emotionally resonant copy- without losing scientific nuance.
As Chief Creative and Brand Officer, I built the design philosophy around one core belief: clarity is the new authority. In a space cluttered with hype and biohacking noise, we chose restraint. Every design decision-from typography to data hierarchy- was made to foster trust without overwhelming. We treated white space like a clinical instrument, not decoration. Color was used sparingly to signal meaning, not mood. The tone was confident but never condescending-designed to serve both physicians and everyday users. The interface became an extension of our values: precise, honest, and elegantly simple. This wasn’t just UI-it was the creative embodiment of our brand’s credibility.
Final Design
Months of hard work and collaboration led to a groundbreaking and memorable visual experience. The designs exceeded the production team's expectations, setting a new standard for biomed startups at this stage (pre-seed).
The final designs featured 3D characters with unique attributes and backstories, enhancing the narrative's depth. Vehicles and tools had a futuristic, functional, and visually striking aesthetic. Detailed 3D scenes and dynamic effects transported audiences to space, with visual continuity ensuring every frame contributed to the film's storytelling, making it a visual masterpiece.
Product Images
Metabotype wasn’t just a design project-it was a decoding of the invisible. I wasn’t designing for clicks or color preferences. I was designing for the moment someone sees their biology, maybe for the first time, and feels a shift. The challenge was to take something wildly complex: 140 biomarkers, and make it feel simple, useful, even beautiful. Not to impress, but to empower. This work reminded me that great design doesn’t just tell you what- it gives you the courage to ask now what?
Achievements
“This is the first time our science feels explainable.”
Internal advisor feedback
Launched a fully branded health-tech platform from scratch- now used in investor demos, clinical conversations, and consumer onboarding to bring clarity to complex human data.
I built the entire creative system from the ground up: naming, voice, brand, product, and story. The work now anchors every demo, every investor conversation, and every attempt we make to translate complexity into clarity. It’s still early, but early feedback has been consistent: “I’ve never seen my health explained this way before.” That’s the signal we were aiming for.
Biomarker Coverage Increase
System Scope Completed
